He came back with a first round that blew our minds:ĭon’t ask me how Jeff came up with that brilliance from my dinky sketches! I’m still in awe. I created a concept board with very rough thumbnails, and sent them to our incredible artist, Jeff Huang. It started as a very simple idea, but at the same time tapped into exactly what these books are really about: the danger of loving, and the fight for freedom. We all felt that these concepts could be combined in a strong way for the new covers. Some featured a heart with a target, and others used the taglines: Dare to Love, Dare to Resist, Dare to Be Free. The marketing team shared graphics they created for the “Join the Resistance” campaign for the original series.
We kept coming back to love as the central concept, but we weren’t sure how to show love in a way that didn’t evoke romance, because the Delirium series is so much more than that. We brainstormed and discussed everything we knew about the books, what we associated with them, and how we felt after reading them. I decided that I would turn to the people who knew these books best: our editorial, marketing, sales, and publicity teams. While the comps they sent in were all great covers in their own right, ultimately, none of them felt perfect for this series. In order to bring fresh eyes to the project, I hired a number of very talented designers to take free reign and come up with cover concepts. When we began the redesign process, I was nervous to involve myself in the design at all, just because of how many covers I’d produced for this book over the years ( hundreds would be my safe estimate!). But, this time, I think we’ve finally nailed it! I have had the unique privilege (and challenge) of designing the cover for Delirium four times in my six years at Harper.Įach time our approach has been a little different, and every time we’ve come away with a cover that felt successful. The first book in the Delirium series by Lauren Oliver started out with one look before it was published, got a new design for the hardcover and was changed again for the paperback and now it’s getting a completely new design! We figured the best people to ask about why and how the covers got changed were the book designer and the cover artist so we got in touch with Erin Fitzsimmons and Jeff Huang!ĭesigner Erin Fitzsimmons on the new direction There are those books that get one book cover design and that’s the only cover look you’ll ever see. The new cover look for the Delirium series is so jaw-droppingly beautiful it might make you cry.
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